1) (4x) Educational Reels:

<aside> 💡

How? (speak 6-10 sentences MAX)

• [ ] Hook: Highly Opinionated Starting Point, Problem, Question

  1. Headline (1 sentence)
  2. Shocker (1 sentence)
  3. Misdirection (1 sentences)

• [ ] Content: Main Context, Example, Explain

  1. Context (Meat)
  2. Conflict (Potatoes)

• [ ] Conclusion

  1. Resolution (Dessert)
  2. Last Dab (Bang)

• Here’s how I made a video in 10 minutes for less than $10:

• $30 Hack to 10x Video Quality for Zoom or Webcam/Desk videos: </aside>

September: Short Form Reels Topics:

📊 1) Housing Market Topic

• Graphs:

Hook options:

• “I’m waiting for the housing market to crash…” that’s what people are saying.
• This is what the YouTube economists got wrong about real estate

Hook Part 2:

• There’s a recession coming, so what does this mean for housing?
• So here’s what most people are missing…

Talking Points:

• We typically have nearly 1,000,000 homes for sales per week.
• But we’re currently sitting at only 500,000 homes nationwide
• So we’re still in a massive 50% deficit and it's not getting better anytime soon…
• Even though rates doubled, buyers didn’t disappear. They’re on the sidelines, just like you.
• So instead of trying to time the market ask yourself these 3 questions:
  • Are READY to move?
  • Are you financially ABLE to move?
  • And are you willing to make the move now?
• As Warren Buffet says, “Time in the market beats market timing every time.”

📈 3) Buyer + Seller Topic

Hooks:

• Things you need to know about high mortgage rates part #
• This right here, literally changed the game when it comes to beating high mortgage rates

Hook Part 2 options:

• I was working with someone for # years who has placed ## offers without success until now…

Talking Points:

• Instead of using a traditional 20% down mortgage, we opened more doors my using a 2-1 buydown {INSERT MORTGAGE PROGRAM ex. ARM loans } to unlock more homes for them.
• {1-SENTENCE SIMPLE EXPLANATION} A 2-1 buydown is where pay to buy down the rates 2 points year 1 and 1 point year 2.
• {MISTAKE/OBJECTION/CONCERN OF PROGRAM} But don’t make the massive mistake of buying a home you can’t afford once the buydown is over.
• {WHO IT’S BEST FOR}} We see this program works best when you’re on an upward career path.
• Try this out and follow for more home hacks.

🗺️ 5) Area / Neighborhood Expert Topic

Hooks:

• (NEW HOME EXPERT) This is the #1 masterplanned community in {CITY}
• (ESTABLISHED EXPERT) Here’s #1 best place live/suburb/neighborhood in {CITY}
• (AREA EXPERT) This New (Thing) Will Change {CITY} Forever!

Hook Part 2:

• {X THING} ranked #1 in 2022 because of these key reasons:

Talking Points:

• Reason 1
• Reason 2
• Reason 3

🏠 2) Buyer + Seller Topic

Hooks:

• Before giving up on buying a home this year, listen to this!
• This is why your effort to (buy a home) has likely failed.

Hook Part 2:

• And this is the same method I used to help a family that had been searching for 3 years, finally find their new home.

Talking Points:

• When they started looking in 2020 they were able to afford more because of the 3% rates
• But they kept getting beat in their offers because other people had more cash.
• Now that rates doubled, they actually have found more opportunities with less competition.
• The 3 key to their success were:
  • Looking for motivated sellers - people who’ve been on the market longer
  • Being flexible with 1 of these 4 criteria: price point, location, home type or home features
  • And using mortgage hacks like 2-1 buydowns to get a lower rate today.
• If you found this helpful, follow for more home hacks.

🚩 4) Buyer + Homeowner Topic

Hooks:

• These are 1 or 3 home red flags I would ABSOLUTELY run from!

Hook Part 2

• And if you don’t, then they could cost you tens of thousands of dollars…

Talking Points:

• Don’t buy the best home/new home in a bad area. They stand out because they look pretty, but they’re bad long term investments. You’re not only buying the home, you’re buying the neighborhood.
• Don’t buy a fixer upper or the “great deal” home “with potential”. Many people overestimate renovation costs and timelines. So unless you’re an expert or investing in one, it's not worth the headache.
• And avoid buying in up and coming neighborhooods… while this may sound great you need to ask will it change in 3 to 5 years? Because if it will take a decade, chances are you won’t be living there. First, buy a home you will enjoy now. Then buy for what it can become.

🖼️ 6) Homeowner Topic

Hooks:

7) Extra Topics:

1. Here’s 3 (home trends) I consider to be perfect.
2. If your (home) doesn’t have (unique features) you are missing out.
3. This will piss a lot of other Realtors off, but I have to say it…
4. This is why your effort to (DESIRE) has likely failed.
5. Here’s #1 best place live/suburb/neighborhood in {CITY}
6. This is the #1 masterplanned community in {CITY}
7. This New (Thing) Will Change {CITY} Forever!
8. Mortgage before marriage?
9. Gen-z dilemma: high income with cash… don’t buy a home, buy a rental property first
10. I saw this article on CNN and I have to answer it
11. The best way to find a deal is to find a motivated seller