Annual/Bi-Annual Questions to ask:

1. How much have you spent on marketing this year?
   1. Production and promotion should be equal.
   2. Spending against strategic goals; how much to spend to win more listings. Build a brand presence in farm city.
2. How have you invested in your brand this year?
3. How much have you spent on content creation?
4. What are the top 2 stories you want to tell in your marketing?
5. What’s been your most effective marketing channel in 2021? Mutual funds vs Amazon stocks
6. How do you use data in your marketing? Seller reports plus impact on Zillow, social, website
7. What marketing activity have you spent the most time in?
8. What’s 1 thing if you marketed effectively would grow your business 15% next year?
9. How do you communicate today with someone you expect is likely to sell?
10. What’s a good example of personalized marketing you’ve done this year?