2) (8x) “Easy” Reels

<aside> 💡 “Easy” Reels are meant to be more effortless than talking head educational Reels.

This will include:

• Showing off amazing home features, luxury home features, home tours etc.
• Engaging and/or entertaining reels like “rate this space”
• Informational text overlay on top of a short clip: sharing tips, industry news, research, motivation, etc.
• Sold/Closing stories
• Trending/Trendy

</aside>

<aside> 💡 How do create Green Screens:

Green Screen Trend: Housing Crash

You can do the video in capcut, have it edited with auto captions and everything. Save the video and post everywhere.

1. Screenshot the article
2. Go into CapCut (FREE). You can do inside TikTok but Capcut is better because of editing, captions, etc.
3. Green Screen effect

• Here’s how I made a video in 10 minutes for less than $10 </aside>

September: Easy Reels Topics:

1**) Someone cooked here trend**

Video:

ritzecracker | ♬ Someone cooked here | on TikTok

https://www.tiktok.com/@doctorsood/video/7272438107704659243

Purpose and how:

In this trend, you want to bring up a scenario where something feels off or wrong. Almost like you’re skeptical like they’ve done this before. This will be more humor based and something your audience should relate to.

3) Showing the day to day grind

Video:

https://www.tiktok.com/@thesondavid/video/7263243287539060011

Purpose and how:

• This does a great job of showing the work behind the work. It shows her focus, passion, and unique experience you’ll get while working with her versus a corporation where you’re just a number. This is small business vs big corps.

5) Two Actor Reels: Engaging way to answer common real estate questions

Video:

https://www.instagram.com/reel/CpVo71QN9zm/?igshid=MzRlODBiNWFlZA==

Purpose:

This could be used to answer any common question people have in real estate.

• Are Realtors glorified door openers?

How:

• This is more complicated because it requires scripting and 2 videos playing 2 parts

7) Sold Story Reel:

Video:

https://www.instagram.com/reel/Cl2dsIbIwFM/

Purpose & How:

Unique way of telling a sold story rather than a digital billboard of Just Sold

Another level:

https://www.instagram.com/reel/CmXZ9ejDp7T/?igshid=MzRlODBiNWFlZA==

2**) Trendy Reel - How {CULTURAL FIGURE} Would Show a Home**

Video:

https://www.instagram.com/reel/CeUXGeHphYP/?igshid=MzRlODBiNWFlZA==

Purpose and How:

• Showing a home like Jack Sparrow (doing the funny walk with the arms out the whole time)
• Using quotes from The Office to show each room
• Pretending to be a character from the office while showing a home
• What Monica Geller from Friends would think of this home
• Which Taylor Swift Era each room of this home is giving (use lyrics to describe parts of the house)

Those are just a few that are recently or consistently trending in culture.

4**) Capcut Tend + Text Overlay**

Video:

https://www.instagram.com/p/CsBwae5Nn6a/

Purpose & How:

• This does a great job at combining a culturally relevant CapCut Trend with a product/service. This is an example of understanding culture on the platform and taking full advantage with what you have to offer in a way that builds community around a talking point.

6**) Home Tour Voice Over: This is what [$PRICE] can get you in [LOCATION]**

Video:

https://www.instagram.com/reel/CtyxMv4NDbS/

Hook:

• For $[LUXURYPRICE] this [CITY] home comes with [SHOCKING FEATURE]
• This is what you can get for just $[PRICE] in [LOCATION]. Let’s check it out!
• Starting in the $[PRICE] range, this is what you can get in [LOCATION] with [BUILDER]
• Come for a tour of this $[PRICE] [CITY] home that comes with [UNIQUE FEATURE]. Let’s go check it out

Talking points:

• Main highlights only

*You can also execute this without a voice over if you only do an intro- if you want.

https://www.instagram.com/p/CwQFbAjIIxN/?hl=en

https://www.instagram.com/p/Cwp3vLeMRWp/?hl=en

Extra: Green Screen Article:

1. Home buying myths https://nowbam.com/5-home-buying-misconceptions-americans-believe/

2. 80% believe its a bad time to buy https://nowbam.com/stuck-in-renting-purgatory-over-80-believe-its-a-bad-time-to-buy-a-home/

3. Things your home needs this fall https://www.forbes.com/sites/amandalauren/2023/08/31/7-things-your-home-needs-this-fall/

4. Home price premium neighborhoods https://www.redfin.com/news/home-price-premium-high-opportunity-neighborhoods/

5. 8 luxury real estate trends for 2023 https://www.pacaso.com/blog/luxury-real-estate-market

6. 60 real estate facts for 2023 https://www.pacaso.com/blog/real-estate-facts

7. Vacation home mistakes https://www.pacaso.com/blog/buying-vacation-home-mistakes

8. Pros and cons of multiple homes https://www.pacaso.com/blog/owning-multiple-homes

Plus how you can use these in ads?