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🥚 Easter Egg: The proven way to follow up with a seller with value without becoming annoying
https://docs.google.com/document/d/10iK2FgSOPXFAbfxG594w6hdF2_t4angy273QpeGgjcY/edit?usp=sharing
Simple but comprehensive CMA with range if they updated or didn’t with comparables. Email and mail
Home Equity Update Video ex.Past Clients w/ updated Home Value)- (Long time homeowners)
Intro: Hi NAME, I hope you are doing well! I wanted to share this video with you today to give you an update of your home equity update/report (OR to show you some of the recently sold homes in your neighborhood/area)
Body: You purchased your back in MONTH/YEAR and since then the market has changed. According to similar homes that have sold in the area, your home would likely go for between $X to $Y or possibly more.
*Alternate script, home 1 sold for $435,000. It has (compare and contrast to your client’s home). Let’s see another home. This home sold for $475,000. It has (compare and contrast to your client’s home).
Outro: I hope you found some value in the check-in from today, if there is anything that I can do for you right now please let me know. Also, if you know of anyone who is thinking about making a move, I’d love to connect with them. Thanks again and have a great day!
Home Equity Update email:“Hi_______. I hope you and your family are well. I remember the last time we spoke…