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Alex Hormozi Writing Guidelines

Keep Everything Below 3rd Grade Reading Level

• We utilize leverage to gain higher returns on our equity checks 🚫
• We borrow money so we can buy bigger stuff (and make more) than we could with our cash alone. ✅

Present Voice

• When you’re creating your sales page 🚫
• When you create your sales page ✅

Active Not Passive

• The body was carried out of the room 🚫
• We carried the body out of the room ✅

Avoid Adverbs Whenever Possible (adverbs usually mean lame verbs)

• We shut the door really hard 🚫
• We slammed the door ✅
• Avoid words like “very, super, way, actually, etc”

Simple/Short Sentences

• Usually one comma
• If two commas - cut the middle or make 2 sentences
• We tried to escape but the man, with the red mask, chased us until we lost our breath. 🚫
• The red-masked man chased us until we lost our breath. We were trapped. ✅