https://www.instagram.com/reel/Cf4Br9cFO2_/

https://www.tiktok.com/@neelhome/video/7119645460490390826?is_from_webapp=v1&item_id=7119645460490390826

Hook -

Here’s when the housing bubble will burst

(Speed zoom in, title sticker, feels native to IG, effect to visualize the idea) + (controversy)

Transition (credibility) + Retain -

now this is based on real data so stick with me…

Intro + Setup -

Interest rates have gone up recently, which is cooling buyer demand. And at the same time, sellers are being unrealistic with the price they want for their home, which is causing inventory to rise.

(controversy + giving a reason why for each + visuals to represent the words)

Unraveling the story -

Because of these 2 issues, home prices are cooling off, BUT they’re not going to crash because of these 2 factors…

(Challenge + Curiousity Loop + Controversy)

Main points -

There simply aren’t enough vacant homes to meet the current population demands.

and most homeowners’ properties are worth more than they owe.

(Resolve the loop/end the story + Simple based on data but spoken in regular word)

This leads to a new discovery…

https://youtu.be/vPgruNRKxlw

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Common Threads

• Make Old New - Posts the same content. Challenge common held beliefs- spun in a new way
• Expertise - Talks about only what he knows about
• Clear, Concise - 5 lines, brief and makes the point, but then starts most with a transition word, And, Or, Because, But, So, If, Then, Even, Now)
• Simple and 3-5th grade language